Family Offices Put the Private in Private Equity

by Andrew Schneider

In the ever-evolving landscape of private equity, a new player has emerged: family offices. These private investment vehicles, once content to remain in the shadows, are now stepping into the spotlight and leading deals that were traditionally the domain of established private equity firms. A prime example of this shift is Mitch Modell, former CEO of Modell’s Sporting Goods, who recently made headlines with his ambitious bid to acquire both Party City and Big Lots out of bankruptcy. This bold move not only highlights the growing influence of family offices but also underscores the challenges facing retail giants in today’s volatile market. As we delve into the factors that led to these bankruptcies and examine similar cases where private equity firms have intervened, you’ll gain insight into the changing dynamics of corporate restructuring and turnaround strategies.

The Rise of Family Offices in Private Deals

A New Force in Private Equity

Family offices, the private wealth management firms serving ultra-high-net-worth families, are emerging as a formidable force in the private equity landscape. According to Forbes, the number of single-family offices is expected to grow by 75% from 2019 to 2030, with their total assets under management projected to reach $5.4 trillion. This surge in capital and influence is reshaping the private investment arena.

Advantages Over Traditional Private Equity

Family offices possess unique advantages that set them apart from traditional private equity firms. Unlike hedge funds and private equity groups, family offices operate with greater discretion and focus solely on the family’s interests. This allows for:

  • Longer investment horizons
  • More flexible decision-making processes
  • Ability to weather market volatility

CNBC reports that half of family offices plan to invest directly in private companies without going through private equity funds over the next two years, signaling a shift towards more direct involvement in deals.

Expanding Global Footprint and Sector Focus

Family offices are not only growing in number but also in geographical reach. Asia Pacific has emerged as a hotspot for family office activity, with over a quarter now having multiple branches. These offices are increasingly focusing on alternative assets, with 46% of their portfolios allocated to investments like private equity, venture capital, and real estate. This expansion is driving competition for deals and reshaping the global investment landscape.

Mitch Modell’s Bid for Party City and Big Lots

A Bold Move in Retail Restructuring

In a surprising turn of events, Mitch Modell, the former CEO of Modell’s Sporting Goods, has set his sights on acquiring two struggling retail giants: Party City and Big Lots. According to reports, Modell is working to raise an impressive $1 billion to fund these acquisitions, partnering with ex-Forever 21 executive Larry Meyer and former Barnes & Noble CEO Demos Parneros.

This ambitious bid comes at a critical time for both Party City and Big Lots, as they navigate through financial turbulence. Party City filed for bankruptcy for the second time, while Big Lots faced a near-liquidation scenario before being acquired by Gordon Brothers Retail Partners.

Modell’s Vision for Retail Revival

Modell’s strategy appears to involve maintaining the established brand names of Party City and Big Lots, capitalizing on their existing market recognition. However, he plans to implement significant operational changes, including moving manufacturing operations overseas to potentially reduce costs and improve profitability.

This bold move by Modell represents a growing trend of private investors stepping into the retail restructuring arena, traditionally dominated by large private equity firms. It highlights the changing landscape of retail acquisitions and the potential for innovative approaches to revitalizing struggling brands in an increasingly competitive market.

The Factors Behind Retail Bankruptcies

Economic Pressures and Changing Consumer Habits

The retail industry has faced unprecedented challenges in recent years, leading to a surge in bankruptcies among well-known brands. Inflation and rising costs have put significant financial pressure on retailers, making it difficult for them to maintain profitability. Simultaneously, changing consumer habits and preferences have shifted away from traditional retail models, forcing companies to adapt or face decline.

The Private Equity Factor

Private equity ownership has played a significant role in retail bankruptcies. According to Retail Dive’s analysis, over 15% of major retailers acquired by private equity firms since 2002 have filed for Chapter 11 bankruptcy. The high levels of debt from leveraged buyouts, combined with the challenges of adapting to e-commerce, have left many retailers struggling to invest in their businesses and compete effectively.

Debt Burdens and Financial Engineering

Private equity firms often use tactics like loading companies with unsustainable debt, extracting cash through dividend recapitalizations, and charging high management fees. These practices can cripple previously functioning businesses, making it difficult for them to weather industry changes or economic downturns. For example, Red Lobster’s bankruptcy can be traced back to its previous private equity owner’s decision to sell off premium real estate, leaving the company to pay high rents.

How Private Equity Firms are Stepping In

The Rise of Private Equity in Retail

Private equity firms have become increasingly active in the retail sector, often stepping in to acquire struggling companies. Over the past 15 years, a handful of firms have been particularly prolific, with Leonard Green & Partners, Golden Gate Capital, and Sycamore Partners each acquiring nine or more retailers. These firms are drawn to retail for its cash flow potential and the opportunity to leverage their industry expertise.

Strategies for Turnaround

When private equity firms step in, they employ various strategies to revitalize struggling retailers. Common approaches include:

  • Optimizing store footprints by closing underperforming locations
  • Streamlining operations and reducing costs
  • Investing in e-commerce and omnichannel capabilities
  • Refreshing brand identity and product assortments
  • Leveraging data analytics for informed decision-making

These tactics aim to adapt retailers to changing market conditions and consumer preferences.

Risks and Challenges

While private equity involvement can bring much-needed capital and expertise, it’s not without risks. The high debt loads associated with leveraged buyouts can strain retailers’ finances, making them vulnerable to economic downturns. In fact, over a third of retailers acquired by private equity since 2002 have filed for bankruptcy. This track record highlights the delicate balance between financial engineering and operational improvements that private equity firms must navigate in their retail turnaround efforts.

The Future of Family Offices in Private Equity

Shifting Investment Strategies

Family offices are increasingly moving away from traditional investment approaches, with 43% increasing their allocations to growth-oriented assets like public and private equity. This shift signifies a growing appetite for higher returns and more direct control over investments. Private equity, in particular, has become a dominant force in family office portfolios, with 47% of family offices expressing bullish sentiments towards this asset class.

Direct Deals and Sector Focus

The future of family offices in private equity is characterized by a hands-on approach. A striking 75% of family offices are now actively engaged in direct deals, bypassing traditional fund structures. This trend allows for greater control and potentially higher returns. Key sectors attracting family office investments include technology, healthcare, and real estate, reflecting a focus on innovation and stable asset classes.

Embracing Technology and Sustainability

As family offices evolve, they are increasingly integrating cutting-edge technologies into their investment strategies. Half of all family offices now have exposure to artificial intelligence, primarily through private equity and public markets. This technological adoption extends to portfolio management and risk assessment. Additionally, sustainability and impact investing have become core components of many family office strategies, reflecting a growing commitment to responsible investing and long-term value creation.

Conclusion

As family offices continue to expand their influence in private equity deals, the landscape of corporate restructuring is evolving. The cases of Party City and Big Lots, both struggling with changing consumer habits and excessive debt, exemplify the opportunities seized by savvy investors like Mitch Modell. This trend mirrors previous retail bankruptcies, such as Toys “R” Us and Sears, where private equity firms played pivotal roles in asset acquisition and attempted turnarounds. As economic conditions remain uncertain, we can expect to see more family offices stepping into the arena traditionally dominated by private equity, potentially reshaping the future of distressed asset management and corporate rehabilitation in the retail sector and beyond.

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